A Customer Success leader who pairs executive relationship-building with 14 years of hands-on digital strategy. I can sit in a boardroom conversation about revenue and a technical strategy session in the same afternoon, and clients trust me in both.
After more than a decade advising everyone from scaling startups to Fortune 100 brands, I've watched too many companies pay for strategies they didn't understand and couldn't measure. Whether the title is Customer Success or strategist, the job is the same: be the person in the room a client actually trusts, and earn it every quarter.
Here's how I do that.
I'm not interested in a fast win that unravels a quarter later. I build the kind of relationship and strategy that compounds, the kind a client renews because it's genuinely working, not because they're locked in.
No jargon, no mystery. I explain what I'm doing and why it matters, so you're empowered to make the call, not dependent on me to translate it. The goal is a client who understands their own business better, not one who needs me forever.
I care about the numbers that move your business, not the ones that look good on a slide. If a metric doesn't tie to a real outcome, like revenue, retention, or growth, I'll tell you, and I'll point you at the one that does.
Your business isn't a checklist. What works depends on your market, your customers, your competition, and your goals, so that's where I start, every time. I use trusted tools, but the value is knowing which issues matter and which can wait.
Strategic CS lead at an AI-native Digital Experience Platform, owning executive relationships and retention strategy across a large portfolio of high-value enterprise accounts spanning hospitality, outdoor, and multi-location brands. I serve as senior strategic counsel on SEO, GEO, and digital experience, turning technical opportunity into business cases executives act on.
Customer SuccessBuilt an independent consultancy for brands that wanted clear, strategic guidance without agency overhead. Every engagement was grounded in outcomes and plain-language partnership instead of reporting theater. Closed the practice to take on a full-time CS leadership role.
Advisory · Client PartnershipSenior strategic advisor to a portfolio of Fortune 100, Fortune 500, and high-growth startup clients. Led complex technical audits, content scaling, and algorithm-response strategy, partnering across product, dev, content, and legal to translate insight into measurable business growth.
Enterprise StrategyOwned growth strategy across a multi-vertical consumer portfolio (auto, home, travel, and legal) with millions of indexed pages, prioritizing initiatives by business impact. Partnered with editorial, product, and engineering leaders to embed strategy into roadmap decisions, and managed in-office, offshore, and remote teams delivering at scale.
Internal search expert for the Businesses-for-Sale portfolio: BizBuySell, BizQuest, and FindAFranchise. Built a cross-property content strategy across overlapping categories and defined priorities for technology and product roadmaps.
Owned SEO strategy for a consumer eCommerce brand, setting traffic and revenue goals, integrating with product feeds and merchant platforms, and aligning organic priorities with the engineering and product roadmaps.
Led SEO strategy for Monster Worldwide, first across North America and then globally across 22 EU countries. Managed multi-language, multi-region work coordinated with Marketing, Product, and Technology across every market, and rolled out best practices and reporting standards to leadership.
Led SEO strategy for FindLaw.com and related properties, aligning organic search with marketing, product, and technology, translating data and insight into strategy that drove rank, traffic, and customer acquisition.
Managed SEO, social, and website strategy for a portfolio of clients, driving organic growth and conversion. Awarded Account Manager of the Year for client outcomes and retention.
Account Manager of the YearOpen to Customer Success leadership and senior SEO / organic-growth roles. The fastest way to reach me is email, and I read everything.